Return to Rich’s

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UPDATE: the Bremen has replied with a link to a dedicated site about the exhibit! Return to Rich’s [link]

Yesterday afternoon on my way to lunch I spotted one of those half-ass billboards you see around in-town neighborhoods, usually advertising off-brand cigarettes or rot-gut brandy. This particular billboard snagged my attention because it had the logo for Rich’s emblazoned across that signature green, advertising an upcoming museum exhibit about that legendary department store chain. If you’re from Atlanta and are over the age of 35 the odds are strong that you harbor as much nostalgia about that old department store as me – it’s a hometown thing. So many great memories and local Atlanta tradition were made at Rich’s and it still stings that Federated Department Stores replaced this element of Atlanta’s 20th century identity with a generic yankee department store brand that I only care about on Thanksgiving morning. Of course I’m biased because I have roots in the Rich’s chain.

My Great Aunt Della was the holy terror of the perfume counter at the downtown Rich’s store for decades… she pressed on, even as the fake bun she wore pinned in her hair began to look like a furry brown kitten curled atop her greying head. Aunt Della had what I call the “royal Southern accent”, which is harder and harder to find around Atlanta these days, but let me attempt to provide an example. Always a frugal women, Della preferred saving money for her afternoon wine so she became a frequent shopper at the Nillynoo Stow, which for the rest of you translates to “the nearly-new store”… which ethe Salvation Army. But in her prime, Della was a sight to behold as she prowled up and down the counter, selling Nina Ricci and Tussy to women from all over Atlanta.

Sadly, the folks behind The William Bremen Jewish Heritage Museum have done a pretty lousy job of promoting the event online. The only information they provide includes this blurb:

Here’s the teaser quote:

The Pink Pig. Fashionata. The Magnolia Room. The Great Tree. For most Atlantans, these terms evoke memories of Rich’s. The Breman Museum is bringing Atlanta’s favorite store back for an exciting interactive exhibition that spans 150 years of Rich’s history.

Even if it’s a just a bunch of Rich’s branded kitsch I’ll be there, and I hope you will too.

Tell your Atlanta friends about this exhibit – let’s give them a great turnout to honor and celebrate the memory of this bygone Atlanta institution!!

2 thoughts on “Return to Rich’s

    1. Drewprops Post author

      Terrific!! I’ll be sharing it with everyone, and will update the post with the link in case people don’t read the comments. Thanks :)

      Reply

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