My friends Fiona and Geoffrey often meet up with their family and friends for a weekend brunch at the James Joyce in Avondale Estates. This weekend everyone gathered around in wonder to watch their daughter Zada nibble on one of her favorite treats: a slice of lemon. Prepare to pucker!!
Western culture is driven by youth, something we all hear (and ignore) when we’re young and grow to believe (and resent) as we age. Recently, after watching my 70-something parents struggle with my Dad’s terribly tiny cellphone, I joined that group of people who are calling upon industries across the spectrum to add the over-60 demographic to your product lineups, and fast. While service industries (primarily, pharmaceuticals, healthcare providers and medical equipment suppliers) have spent several years in preparation for the golden years of an aging Baby Boomer generation, it seems that there are precious few consumer-oriented companies who have given it a second thought. Companies like OXO, who are actively looking to reinvent products for people with reduced strength and limited mobility, are few and far between. For evidence of this you need look no farther than your own cellular telephone. Do you even know how to work that thing?
Continue reading Wanted: The ElderPhone