If you’re a single-person commuter like me, one of the first things you think of when you get behind the wheel of your car is “Who could I call right now?”. It’s not that I don’t like listening to the radio, or that I don’t have any music to listen to (I have more than 5,500 songs on my iPhone), it’s just that it’s more fun and productive to actually talk to another person.
Miles and miles of tedious highways fly by quickly when you’re enjoying a good conversation with a friend, but there’s a very real downside that emerges when you finally arrive at your destination because that’s when the reality of your relationship is laid bare to Continue reading The Etiquette of Drivetalk
Western culture is driven by youth, something we all hear (and ignore) when we’re young and grow to believe (and resent) as we age. Recently, after watching my 70-something parents struggle with my Dad’s terribly tiny cellphone, I joined that group of people who are calling upon industries across the spectrum to add the over-60 demographic to your product lineups, and fast. While service industries (primarily, pharmaceuticals, healthcare providers and medical equipment suppliers) have spent several years in preparation for the golden years of an aging Baby Boomer generation, it seems that there are precious few consumer-oriented companies who have given it a second thought. Companies like OXO, who are actively looking to reinvent products for people with reduced strength and limited mobility, are few and far between. For evidence of this you need look no farther than your own cellular telephone. Do you even know how to work that thing?
Continue reading Wanted: The ElderPhone