Despite all of my exciting stories from the world of feature film production, the most popular article on this website is currently that of a workaround I have discovered for a missing booklet imposition feature in Adobe InDesign CS3. While I rarely have time to personally reply to comments on my website, one comment to that article did seem especially deserving of its own post, as I’ve seen the question pop up far more often than I’d like: PDFs don’t print at the correct size… they’re too big or too small… often by minute amounts.
Just imagine after 5 hours of meticulous graphic design how distressing it might be to get a call from an Art Director screaming “YOU MADE IT THE WRONG SIZE!!!”.
“No, I didn’t,” is my reply, “Adobe Acrobat has simply printed it at the wrong size. Now let’s get you on track, so that you can Continue reading Make Adobe Acrobat Stop Printing the Wrong Size
Western culture is driven by youth, something we all hear (and ignore) when we’re young and grow to believe (and resent) as we age. Recently, after watching my 70-something parents struggle with my Dad’s terribly tiny cellphone, I joined that group of people who are calling upon industries across the spectrum to add the over-60 demographic to your product lineups, and fast. While service industries (primarily, pharmaceuticals, healthcare providers and medical equipment suppliers) have spent several years in preparation for the golden years of an aging Baby Boomer generation, it seems that there are precious few consumer-oriented companies who have given it a second thought. Companies like OXO, who are actively looking to reinvent products for people with reduced strength and limited mobility, are few and far between. For evidence of this you need look no farther than your own cellular telephone. Do you even know how to work that thing?
Continue reading Wanted: The ElderPhone