Back in my college years the talk show Late Night with David Letterman was a delightfully subversive, highly imaginative way to end the day. The writers were whip smart and the bits they did would have become viral sensations if today’s socially networks had existed back then. The other night I was out having a few beers with a friend ten years my junior who had missed out on the imaginative era of David Letterman and I mentioned a mock commercial that I often think about, whose title eluded Continue reading The Making of “You Wouldn’t Believe Our World”