Western culture is driven by youth, something we all hear (and ignore) when we’re young and grow to believe (and resent) as we age. Recently, after watching my 70-something parents struggle with my Dad’s terribly tiny cellphone, I joined that group of people who are calling upon industries across the spectrum to add the over-60 demographic to your product lineups, and fast. While service industries (primarily, pharmaceuticals, healthcare providers and medical equipment suppliers) have spent several years in preparation for the golden years of an aging Baby Boomer generation, it seems that there are precious few consumer-oriented companies who have given it a second thought. Companies like OXO, who are actively looking to reinvent products for people with reduced strength and limited mobility, are few and far between. For evidence of this you need look no farther than your own cellular telephone. Do you even know how to work that thing?
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Tag: design
Joe’s Sticky Stuff
I’m very happy to announce that my friend Joe Connolly’s product “Joe’s Sticky Stuff” is now available at a Restoration Hardware near you! (hint: look in the Stocking Stuffers section) Joe’s Sticky Stuff is most easily described as an aggressive, pressure-sensitive tape, but it’s almost entirely unlike any tape that you’ve ever used because it isn’t a strip of cloth imbibed with adhesive….
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